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Alberta's separation question

The cabinet order says the result is not binding. The premier says her government will respect it.

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The government launches a $4-million referendum ad campaign

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WHAT HAPPENED

Alberta's government launched an advertising campaign it costed at about $4 million. It runs across TV, radio, billboards, social media and a booklet mailed to every household. The premier's office said it urges support for 'a strong and sovereign Alberta within United Canada', including yes votes on questions one through nine. The Canadian Press reported the government describing it as urging a vote to stay in Canada. In a report published September 11, 2026, The Globe and Mail described a first ad headed 'Stand up for a stronger Alberta'. The united-Canada line sat at the bottom. Naheed Nenshi, leader of the Opposition New Democrats (NDP), called the spending 'deeply unethical and borderline illegal.' The premier's office said Albertans should understand how the ten questions will affect them.

Why this matters

Public money entered the campaign asking for yes votes on nine of the ten questions. What the ads would say about the tenth was the open point at launch.

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Alberta's government has launched an advertising campaign urging Albertans to vote yes on questions one through nine. The campaign began in the week of September 10, 2026, and is costed at approximately $4 million. It also urges Albertans to support 'a strong and sovereign Alberta within United Canada.'

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